Steve Volk, April 3, 2016
“No Fear” is a U.S. clothing brand designed for “active living”: extreme sports, mixed martial arts, surfing, energy drinks (energy drinks?). Anyway, you know the stuff and the message: go anywhere, do anything, live on the edge. (The company, by the way, filed for bankruptcy in 2011 – maybe the “fearless” life doesn’t always pay dividends.)
While the attempt to brand Oberlin “fearless” back in 2005 stopped short of bankruptcy, neither was it a hit. Oberlin College, after all, wasn’t marketing a lifestyle or an energy drink. But, even more than that, the slogan was peculiarly inept because it suggested that we, whose essence is to introduce our students to the “examined life,” either have no fears or that we can (and should) brush them off like crumbs from our pants.
I was reminded of this episode when reading a blog post from Cathy Davidson. I’ve been following her work for some years now. Davidson, a cultural historian, is the director of the “Futures Initiative” at the CUNY Graduate Center. Trained in English, linguistics and literary theory, her current work, in her own words, “focuses on trust, data, new collaborative methods of living and learning, and the ways we can change higher education for a better future.” Continue reading